Brand identity · Pet health
A distinctive identity for Petrackr, helping pet owners and veterinary teams keep a closer track of glucose health.
Explore the project
Managing a pet’s glucose is an ongoing responsibility shared between home and the veterinary team. Petrackr makes blood glucose monitoring easier for pets and the people who care for them.
The brand had to make a specialised health product feel clear and trustworthy in the clinic, yet warm and reassuring as part of everyday life at home. This case study follows the thinking behind that balance, from the central mark to the product system.
Care that keeps
you in the know.
The strategic idea was to connect the reassurance of animal care with the clarity of tracking. A paw and location pin become one memorable mark; deep blue signals confidence, while bright orange adds warmth and energy.
Consistent product graphics make the monitoring system easy to recognise across the range, with a clear hierarchy for owners and veterinary professionals.
Human, warm photography puts the product in context: supporting the small daily moments that help pets feel their best.
Blood glucose monitoring can feel clinical and technical, while caring for a pet is deeply personal. Petrackr needed to make its purpose easy to understand and earn confidence from two audiences: veterinary professionals who need credibility, and owners who need a product that feels approachable at home.
I brought the two sides of the experience together: care and tracking. The paw gives the brand an immediate connection to pets; the location pin suggests keeping watch and staying informed. A confident blue-and-orange palette and clear visual hierarchy carry that idea onto packaging and product, making the system recognisable without losing its warmth.
The identity gave Petrackr a coherent, launch-ready presence across its monitor, packaging and communications—built to feel at home in both a veterinary setting and an owner’s daily routine. Petrackr launched in the US market in 2022 and exceeded its sales expectations, giving the business a distinctive foundation to grow from.
This project was completed while working at et al. Health Communications.